Category Archives: Tips

If the first thing you are concern about when promoting, advertising, and marketing is the cost, then you are not ready to effectively promote, advertise, or market.
— ASBMS

Effective Marketing Plan

5 key essentials to an effective marketing plan 1. Determine your target audience. 2. Analyze the competition 3. Outline your tactics 4. Build in measures 5. Set a schedule
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Marketing provides the means by which the organization or business projects itself to its audience, and also how it behaves and interacts in its market.
— ASBMS
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
— ASBMS
In marketing, it is important to focus your spending on a well-defined group of people that you enjoy working with. The better you define this group, the more effective your marketing can be.
— ASBMS
Strong brands elicit opinions, emotions, and sometimes physiological responses from customers. What is your brand saying?
— ASBMS
You must be committed. Commit the money and leave it alone. Plant the seeds that will grow later.
— ASBMS
Passionate business owners tend to be absorbed by their business—an advantage when it comes to DIY marketing, right? Not really. Effective marketing starts with an unbiased perspective. To be successful at marketing, business blemishes must be seen clearly.
— ASBMS
You simply don’t know what you don’t know, and if you do it yourself, what you don’t know will hurt you. Like having a tag-line that makes no sense, or sends a wrong message. Like pouring money into SEO or your website when the better focus is Content Marketing and improved organic search. Like not realizing you need video. Or having a self-produced video that’s so unprofessional it works against you.
— ASBMS
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing.
— ASBMS
The core of marketing understands the customers' needs and develops a plan or strategy that caters to those needs.
— ASBMS
Your brand is derived from who you are, who you want to be and who people perceive you to be.
— ASBMS
The foundation of all good marketing is to know your market. That means your customers. The well marketed business is completely customer focused. They identify what the customer wants or needs. Then makes them want and need their products.
— ASBMS
"If you are going to be the contractor of your own dreams, be sure that you consult with someone with experience they may save you great amounts of time, money and energy that would otherwise be wasted on a rebuild"
— FJSweet
You may have ideas swirling around in your head, but you’ll never build a profitable business without putting them into action. Don’t waste your excitement telling your friends about it, either. Use your excitement to fuel your project.
— ASBMS

“You can’t build a reputation on what you are going to do.” – Henry Ford