Our advertising strategy is designed to sell your product and/or service and build your brand name. It is a one-way form of communication, from company to consumer, geared toward giving consumers the information necessary to make a purchasing decision. Advertisements tell consumers about the product and how to get it.
Advertising strategies are long term and designed to build brand name and increase sales through repetition. Advertising campaigns can cost a great deal of money and may not show immediate results. The advertising strategy is ideal for medium to large companies with brand recognition.
Examples of advertising strategy include scripted commercials, magazine advertisements and radio announcements that inform the consumer about a product.
Our promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. Brand building is a side effect of promotional strategies, Promotional strategies give away something, whether it is free product, money or other awards, as a way to bring in consumers who may not be attracted to the product under normal circumstances.
The promotional strategy is usually short lived and can be less expensive than large advertising campaigns, making it ideal for small to medium companies that need to build a name or introduce a product quickly. Examples of a promotional strategy include giving away coupons, printed information or free products.