One of the most prominent identity items for any business is the logo. A professionally designed logo attracts attention, and leaves an everlasting impression in people's minds, The visual representation of the company goes beyond the initial thought, it dives into the way humans interpret images… emotionally. It’s a way to connect to consumers quickly and give them a feel for what the company stands for.
Before moving forward on a logo design, you should be asking yourself: Who are we? Who needs to know? How will our prospective clients find out about us? And Why should they care?